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Marketing in the U.S and North Korea If I were opening a music business in California and in South Korea, I would have to use very different methods in order to be successful. In the United States, I would survey which age group I wanted to target and the type of music that the people listened to. In the United States, we are allowed to listen to any type of music that we want. I would set up an Internet web site that people could look at and listen to samples of the music that I was selling. Next I would scout out the perfect location and rent a building in a very populated area. I would not have to do this by myself because I would have employees that would be responsible for these details. I would then go to the county and get a building permit. Next, I would hire someone to design the store. Before the store was open, I would use television, radio and billboards to advertise my store. I would h