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SWOT Analysis of Anheuser-Busch
SWOT Analysis of Anheuser-Busch
Strengths
Anheuser-Busch is the largest beer maker in the US, with about 48% of the market, Anheuser-Busch is also the world's largest brewer. The company makes leading brands Budweiser, Bud Light, Busch, and Michelob, as well as specialty beers such as Red Wolf Lager, ZiegenBock Amber, and O'Doul's (nonalcoholic). Their strengths include:
· Demographics – the expected number of 21-27 year-olds is expected to increase by 15% over the next 10 years, this increase will be a key factor to their growth.
· Pricing Leadership – their leadership position on pricing has resulted in a 2% increase in revenue per barrel for the last three years.
· Brand Strength – they not only have the leading brands of beer in all major domestic beer categories, but they have the top two brands in the country (Bud Light and Budweiser).
· Production and Distribution – with their network of 12 breweries they have an unmatched system of more than 600 wholesalers who distribute their brands, 62% of their volume is distributed by wholesalers who solely focus on A-B brands.
· Commitment to Quality – their use of “old-world brewing” has resulte
Approximate Word count = 923
Approximate Pages = 4 (250 words per page double spaced)
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