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There is a definite competitive rivalry defined between PepsiCo and other companies. The first one that comes up in everyone’s head is Pepsi and Coke which has continued on for nearly a century; others include Lance, Kraft, Proctor and Gamble. All of these companies have produced one of the most competitive market rivalries today; however, not as high if it was an oligopoly, a market of only 4 suppliers with intense rivalry. However, profits continue to be high for each company. Strengths · Merger combined two strong companies, PepsiCo and Quaker Oats. · Savings resulting from economies of scale. · Company does more than just soft drinks. · PepsiCo has outstanding reputation with Minorities. · Merger of Quaker Oats produced synergy across the board. · Record revenues and increasing market share. · Lack of capital constraints. · Strong existing product brands. · Number 1 maker of snacks, such as corn chips and potato chips. Weaknesses · Merger combined more than carbonated and noncarbonated drinks. · Harder to inspire vision and direction for this large global company. · Not all PepsiCo products bear the company name. · Company’s broad holdings are still seen as separate entities, not as parts of P