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How useful a tool is the theory of narrative when analysing contemporary media text? Narrative is the art of storytelling. It is a complex process with important implications. Storytelling is a very natural part of our being and in early childhood we learn basic patterns of storytelling. As we grow older we are able to ?spice up? our language and there-fore make our story more interesting. From an early age we are able to recognise conventions that signal the start and close of a narrative, to make predictions as to what will happen. We build on these expectations and make judgements based on our bank of cultural knowledge. We are more and more being socialised through narrative forms. I shall deal with this issue later on in my writings. The media are the forerunners in narrative production. They present to us a range of narratives that have a centralised theme with similarities and differences. The nature of media narratives and their relations to our social situations is the object of narrative study. How useful is the theory if narrative? The theory of narrative is a very important aspect of the media. There are a few reasons for this being so. Firstly, narrative shifts attention from the content of stor