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RE-EXAMINATION OF THE STROOP EFFECT Abstract The following paper demonstrates the impact of interference when words are written in different colours from their meanings. The experiment re-examines the same phenomenon that was identified by J. R. Stroop in his classic 1935 experiment, commonly known as the Stroop effect. Participants were separated into groups and asked to name the colour of coloured patches (CNI), read black colour words (WNI), name the colour of incongruently coloured words (CI) and read incongruently coloured words (WI). It was hypothesised that an increase in time would occur when participants were asked to complete task CI. Results indicated this to be the case, thus both replicating the findings of Stroop and supporting the hypothesis. This effect can be attributed to the automatisation and the faster mental processing of reading, as opposed to that of naming colours. Tutorial Time: Friday 11 a.m. – 1 p.m. 01.LR39 Interference is present everyday in the lives of millions of people as they go about their daily business; it occurs when one piece of information stops or obscures the mental processing of another. On any given day huge amounts of interference are processed by the mind, however peo