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A global strategy was very important to Cemex. I believe it was very important for Cemex to expand to other regional markets such as Europe and Asia and I agree with their strategy. Cemex was stationed in Mexico, which had frequent economic concerns. When Cemex attempted to enter the United States through exports, American cement producers complained about dumping against Cemex. I believe this forced Cemex to search for other means of global sales. Although it was difficult to transport cement to far distances, Cemex agreed that it needed to enter Europe and Asia, specifically Spain and China. Cement is a global business, but the cement markets tend to be centralized, and it would have been difficult for Cemex to run operations from Mexico so it would need to set up plants overseas. China was the largest producer and consumer of cement and China is not close to Mexico. When the anti-dumping ruling emerged from US cement manufacturers, it made Cemex realize that “the US was not the whole world,” explained Hector Medina, VP for Planning and Finance. Cemex began inves