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Audience: those who want to make daily tasks less a chore. Message: Stores should accommodate the illiterate Purpose: To show how easy it is to make a huge difference. Walking into a grocery store that is not handicap accessible is almost unimaginable in this day. The entrance doorway will automatically open for those in wheelchairs with the push of a button. If there are stairs, you will find an easy access entrance or ramp as well. Even the telephones display instructions for the hearing impaired. If mobility is difficult there are electric sit and shop carts available. Now, what if one is illiterate? How do shopping marts accommodate the population that cannot read? In my opinion they don’t. Shopping is made more convenient for most by signs itemizing what yo