American Design

Words like "SaleaE and "DiscountaE are printed extra large on banners to establish flexibility and affordability. It feels just like a "garage sale.aE There are even red, white and blue flags running in all directions above the lot. It is obvious that the target consumers are those of around the middle class who appreciate simplicity and economical, affordable means of transportation. The outside is covered with asphalt. The lot is enormous with an enormous amount of cars. The setting is basic that gives an observer a welcoming, "homeyaE feel. The exterior of the vehicles in the lot range from size and length, however, a similar base frame is visible in all their designs. The colors of the cars are simple and plain, such as solid red, blue, with nothing really out of the norm or unique because Dodge wants want to keep it basic and to appeal to a more conservative and "All-AmericanaE sample of consumers. The lights one the exterior front and rear are basic, using the typical orange for the turning signals and red for braki



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