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Michael Jordan in Sports Marketing and Advertising The best ever to play the game. The game is basketball and the player is Michael Jordan. Michael Jordan the all-star, the MVP, the scoring champion, the defensive champion, and the national champion. Those were just a few of his achievements. He has been an all around stud on the basketball court. Off the court you could say the same. He is an actor, a business man, and has been as successful off the court as he has been on the court. How does a rising young athlete stay an athlete and grow into a mature business man? It was February 17, 1963, in Brooklyn, New York when the star was born. He was named Michael Jeffrey Jordan. Michael had good caring parents by the name of James and Deloris. He had two brothers and two sisters. He grew up in North Carolina and became a good student. Throughout school his favorite subject was always math. He had no idea that the only math he would be doing later in life would be counting his NBA achievements and awards. Jordan went to Laney High School in Washington, North Carolina. As a sophomore he tried out for the varsity basketball team and was cut. Eventually as a freshman in college at the University of North Carolina