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The Bottled Water Market in India Introduction Before too long, in the pre-liberalization era, the bottled water market in India was a miniscule market catering to only the upper strata of society, travelers and conference meetings in five star hotels. Even today in comparison to the global scenario, the Indian market is a very small one. For example, the per capita consumption of mineral water in India is a mere 0.5-liter compared to 111 liter in Europe and 45-liter in USA. But over the last ten years, it has witnessed tremendous growth. The change is very much evident. Once a product found mainly at railways stations, mineral water today occupies a place on the shelf in most superstores, grocers and even paanwalas. From a mere 60 towns in the year 1997, it is predicted that mineral water is today available in more than 1000 towns and cities across India. With a compounded annual growth rate of close to 30% over the last decade, the mineral water market has witnessed a large growth in terms of volumes. The market is highly competitive with the entry of MNC’s like Pepsico and Coke. There are a lot of brands available in the market, each with its own proclaimed differentiation. Over the course of this report, we