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Music is a general love of almost every college student. Many develop their personalities, profiles, and various other tastes based on their listening choices. In general, many college students acquire the same spectrum of listening values. If a radio station, one that wishes to target the college student population can discover the musical preferences of the general population of students, they will be able to grow within the specific market. Since the target market is of a personality of the student, generally a crowd that has the same likes and dislikes as his/her peers, the target musical format should be fairly easy to determine. Unlike the 25-33 crowd or 40 and up crowd, where their musical preferences range far and wide, each college student has almost the same understanding of their values. Possible reasons for this may be peer pressure or self-morale gains, yet it still exists among the college crowd. Thus, a common format may be simpler for a station targeting the college format. The station will be able to gain knowledge for its possible advertisers by analyzing its target population¡¦s needs and wants. Plus, they will be able to acknowledge the possible locations of the students, where they go and what they do. The u