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Description of the business Business Name: Valentino Prime Function: At Valentino, we are dedicated to consistently providing high customer satisfaction. We provide quality hair, nail and skin services at an acceptable price. We also maintain a friendly, comfortable environment for all our clients. Location: The business is located at Shop 5, Pitt Street Mall, Sydney CBD, near a busy intersection. Reasons for location: The business is situated on one of the busiest Malls in the Sydney CBD, close to our target customers. It is a high profile area, with easy access from all parts of Sydney. Legal Structure: Soletrader Mission Statement: “We strive to understand and fulfil the needs of all our customers by supplying reliable services and quality products that enhance our clients physical appearance and overall well being.” Business Goals: Financial:  pay a good return on employed capital  provide a good and steady income to owner  gain a substantial market share  generate growth and establish more outlets  have enough working capital in order to repay all debts as they fall due Social:  All business practices are ethical and le