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Discuss the coca-cola bottles original functions and meaning
Choose one object (e.g garment, jewel, accessory etc) from any culture other than your own, a using a material culture approach, discuss is original cultural functions and meanings.
The ‘Classic’ Coca-Cola Bottle
Perhaps a description of the artefact in question, the ‘classic’ Coke bottle is unnecessary. This is testament to the fact that it has become an American icon, a corporate totem and a national export to symbolise American prosperity world-wide. The Coke bottle is the most widely recognised commercial product in the world. Craig Gilborn, an American writer, maintains that the Coca-Cola bottle deserves “classic” status because of its form, durability, powerful sculptural and optical aesthetic, and its ubiquity. In his judgement it also merits the title of an American cultural symbol par excellence. The bottle symbolises so much about America both good and bad. It is their own drink and the pride of a nation, its far reaching influence is viewed as a symbol of the prosperity of their nation and the power it exerts throughout the world. However one could also claim that the bottle has also had a hand in the erosion of other nations cultures. Through this essay I will outline the extent to which the C
Approximate Word count = 1797
Approximate Pages = 7 (250 words per page double spaced)
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