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Dell Computer Corporation is the world’s largest direct computer systems company, with revenues of $25.3 billion for the fiscal year ended January 28, 2000. Michael Dell founded the Dell Computers in 1984 with a simple concept: selling computer systems directly to customers. This would allow Dell to understand and satisfy the computing needs of customers. Dell is in the Computer Hardware Industry of the Technology Sector. The major companies that Dell competes with include Apple Computer, Compaq, Gateway, Hewlett-Packard, IBM, Sun, Silicon Graphics, NCR and Micron Electronics. Dell is No. 1 worldwide in market-share and is also the leader in liquidity, profitability and growth among a