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VJs and Club Culture
VJs and Club Culture
From its inception, the DJ/Club Culture has been synonymous with the mixing
of technology, music, and art to create an interactive experience for the individual participant/listener. While intermedia serves as a important element in all aspects of club culture, my focus will be on club VJs or “video jockeys”, and more importantly how this element of club culture works to revolutionize the intermedial possibilities of video in conjunction with musical performances. While a VJ on MTV cues up prerecorded songs and plays them for a cable audience, a VJ involved in club culture mixes video clips with music in a live performances in front of an audience. Fusing the video with the music results in an intermedial field ripe for exploration and new discoveries. When Dick Higgins states, “In intermedia, on the other hand, the visual element (painting) is fused conceptually with the words” (Higgins, 52) his statements illustrate the process of intermedia. Fusing the visual with the audio makes VJing a digital intermedia between sight and sound.
Inside club culture, VJs are quickly becoming the club based artists taking the most advantage of new computing technology. Programs such as Macromedia’s Photoja
Approximate Word count = 1476
Approximate Pages = 6 (250 words per page double spaced)
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