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What makes us get out of bed in the morning? What makes us do the things we do? We have to have some sort of incentive and some sort of purpose for our actions to get us to do something. We need motivation. Humans, and teenagers especially, have unlimited wants. All the big businesses in the world exist to satisfy these consumer needs. To satisfy the worlds wants, these companies, big or small, need to produce. And what encourages the workforce to produce? Motivation. Motivation applies to all aspects of life and consequently it has been the topic of many studies and many psychological theorists have dedicated time and effort to try and find out exactly why we do the things we do. In 1943, American psychologist Abraham Maslow contended that everyone is in search of self-actualization. We have to gradually step up a pyramid of needs, achieving each step of existence before moving on to the next, and that motivation comes from the desire to reach each step along the way. His working has become commonly known as his Theory of Hierarchical Needs. First and foremost...survival needs, or physiological needs, are those that are essential for living such as air, sleep, water etc. Without the basics for living, Maslow concluded that