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Marketing

    Introduction Over the last fifteen years there has been many changes in the way we work and in the way that we are managed. These changes can be attributed to many factors but primarily they have been due to three main contributing factors. These factors are: 1. Social 2. The Australian economy 3. Technology The last fifteen years has seen many changes in technology, the Australian economy and Australian society. These forces have not working independently of each other with one or more of the forces having an effect on the other. The combined force of these three factors has had a profound impact on the strategic management of people in today’s workforce Social Change and People Management Throughout the post war period the Australian economy has continued to grow strongly, despite occasional fluctuations. Immigration, economic reform, trade policies and the push toward a global economy have shaped growth in the Australian economy. Technology has provided the platform for this change, particularly in the management of people. The large increases in immigration the post World War II era have continued to increase impacting on people management. The more diverse Australian Society can be, then the more

Approximate Word count = 2117
Approximate Pages = 8 (250 words per page double spaced)

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