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The three main concepts I would like to write about are gender in advertising, the American dream of blacks (according to W.E.B. DuBois) and Karl Marx’s theory of class division. Those three ideas made me see and understand the world differently. From the first concept I have learned that when we talk about gender in advertisement it especially concerns woman. According to the movie Killing Us Softly3 the women are shown in different ways than men. For example the women are often passive and their body is used as an object to sell a product (a