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I will try and depict the meaning between two brands of tissue cartons. Determining how they reflect our material culture here in North America. You would think that as a consumer, we would only buy tissues for the sole purpose of their benefit, but this is not true, we live in a world where we make material culture a part of our lives. We are consumers; we surround ourselves with objects that we can cherish and grow with. In some cases we allow them to take over, providing us with a new culture we can associate towards. We attach ourselves threw personal experiences that become a love or obsession. "Our addiction to materialism is in large part due to a paradoxical need to transform the precarious of consciousness into the solidity of things". - Mihaly Csikszentmihalyi Most tissue cartons are viewed as an object that accommodates to an individual when they are in need of its contained product. The two cartons that are under examination are "Scotties" and "LIFE BRAND". Both of these providers have taken a direct approach in selling us a product based on our material culture needs. The "Scotties" carton has been designed to be apart of the atmosphere insid