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Management of Technology: article analysis Hewlett-Packard Kittyhawk business case is considered to be classics for management theory and practice. Named after historical place, HP new 1.3 inch hard drive could become a revolutionary product with bright prominent future had it been invented 3-5 years later. Manufacturing at the edge of technical progress always requires significant risk and careful evaluation of possible consequences of success as well as failure. Hard disk has impressive 50 years history, however, major innovations to this technology came only at its last decade. Having decentralized organizational structure, Hewlett-Packard had specific divisions for every business line. In particular, the Disk Memory Division (DMD) located inside the Mass Storage Product Group was responsible for Kittyhawk product launch. In the beginning of 90’s position of HP Company in the hard disk market was relatively stable and profitable, regardless low sales volumes in comparison with other hard disk manufactures. The main reason for such situation is that DMD concentrated on high performance products within 5.25 and 3.5-inch architectures, targeting only industrial market. Although, obtaining such a niche in the marketplac