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In 1886, proclamation of the Witwatersrand goldfields, mining town of Johannesburg was established. South African Breweries was founded in1895, with share capital of 350,000 and 300,000 of debentures. The drink of choice in South Africa’s dusty prospecting fields was raw potato spirit mixed with tobacco juice and pepper. The small wonder beer created a powerful competition. In 1896, SAB established a bar on company land in central Johannesburg with the capacity of 50,000 barrels per annum, and in 1898 Castle Lager was launched. The Diggers’ News Headline at that time read: “Castle Lager beer a phenomenal success. Taste its brilliancy, taste its flavor, 6 pence per glass”. Despite the war in 1899, that disrupted the economic and social conditions,