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CASE 1: BUILDING TRUST THROUGH QUALITY AT GERBER SUMMARY Gerber is the leader in the development, manufacturing, and marketing of foods and products for children from birth through age three. The company has been a leader in using TQ approaches for over years. Its goal is to make sure consumers continue to see the Gerber Baby as an emblem of excellence. The firm always works on new quality techniques and applies them to each parts of manufacturing. For example, Gerber organizes employees within teams, gives them more responsibilities and concerns about environmental factors... By improving itself with efficient techniques, Gerber continues to enhance its quality. RELATED BACK TO THE MATERIAL This case study is about how a company exhibits the fundamental principles of total quality. It explains the advantages of teamwork, empowerment of employees and the others. Also, this case emphasizes the lack of utilizing customers’ feedback, and how these faults affect the company’s situation at the market. It is very important the perspective of company about quality. Gerber prefers to improve