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With the morning hour of 9:00 AM soon approaching on September 11, 2001, the United States’ economy suddenly faced a significant and incredibly harmful change. Not only had thousands of American citizens’ lives become radically different, but the once very successful business world had to then face the unexpected negative effects of the war on terrorism. The hundreds of competing advertising agencies across North America were forced to deal with the puzzling question of how to approach this critical problem. The ads that they produced from then on could be potentially damaging emotionally for many of the victims and society in general. In the months following this tragedy, it was easy to recognize the downfall of the stock markets and the financial system as well. Now, over a year later, the nation’s wealth has not increased considerably. Based on the declining history of the American economy since the events of September 11, will the advertising industry continue to suffer even many years into the future? Those who currently have a career in this business realize that the viewers are the most important factor in the success of a particular product. Whether it be on television, in a magazine, or on a billboard, the