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Is the Swiss market an appropriate place for launching Avon Cosmetics? (Avon is an American firm producing cosmetics for men and women that are distributed on the basis of multi level marketing, i.e. individual distributors personally market the products, since the latter should not actually be sold in stores). Stage 1: Results from conducted secondary research. The following data is from 2002 and is compared 1) to Swiss data from 2001 and 2000 and 2) in some cases to data from 7 other European countries, respectively, Germany, France, Italy, Austria, Great Britain, The Netherlands and Belgium, in order to be able to make more meaningful comparisons. • Population 7.3 million – the smallest of the 7 nations with a GDP of 273.1 billion USD, putting it in sixth place after The Netherlands, Great Britain, Italy, France and Germany. This suggests at first glance that there might not be a huge source of potential customers as compared to the rest of Europe but the other nations have much larger territory and population so this could be an explanation, but additional information is needed. 20.8% in Switzerland are foreigners, meaning that this would be a pattern of consumer behaviour that would be difficult to track b