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Latin American society has traditionally upheld strong gender roles, typically placing women in the subservient position. However, in recent years, women constitute a large portion of the new immigrants entering the United States. These women have different cultural, social and linguistic experiences than their ancestors and thus are caught between adherence to tradition, and assimilation in American society. Through the analysis of several Latin American picture books, we hope to discover how the roles of women are stereotypically defined and depicted to the next generation. This inquiry is relevant to the current struggle within Latin Americ society between those who strive for change and those who cling to tradition. The way gender roles are defined to children can have a significant impact on their understanding, and possibly acceptance, of the status quo. For our analysis of children’s books we retrieved an almost even (4 female, 3 male) number of books that have a male or female protagonist. It is interesting to note that in every book in which the main character is female, the story revolved around some type of nurturing activity, such as cooking or cleaning. In contrast, the books that involved male mai