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Table of contents Page 1…………………………………………….Table of contents Page 2………………………………………………......Introduction Page 3……………………….Part 1: selected market definitions Page 4……………….………………..……Stating the definitions Pages 5-6…………….……………..… Analyzing the definitions Page 7…………………………....Part 2: The Marketing Concept Pages 8-10……………………….………...Marketing Orientation Page 11...………………...importance of marketing orientation Pages 12-13……….. Part 3: Costs and benefits of market orientation Page 14…………………………………..Conclusion / Evaluation Page 15…………………………………………..…….Bibliography Introduction For this assessment, I will complete the three following tasks: 1) To compare alternative definitions of marketing and select the definitions that I felt most comfortable with, giving reasons for my choice. 2) To discuss the various elements of the marketing concept and explain why a marketing orientation is becoming increasingly i