This process is inevitable, there will always be powerful agents focusing and shaping certain issues for their personal gain. This is something that McCombs discusses and shouldn't be a foreign concept to our society as it happens all the time.
The most important effect of mass communications is the ability to mentally order and organize our world for us. So who is setting the agenda for us Who has the power to dictate what will and will not be seen by the public Gatekeeping is a process through which news passes through several checkpoints before it reaches the public. Through this people make the decision on what should to be seen or heard. I believe it's important to examine one of the more powerful gatekeepers, the government (politicians). Their careers are based on public approval and acceptance in order to gain voter support, so it should come as no surprise that they are constantly concerned with setting specific media agendas. An example is the present Democratic race in the United States, someone such as John Kerry is making sure that the news we hear about him is positive and gains trust in voters. Therefore emphasis is placed on things such as his tri