I think opening a drive-through window would be convenient for the consumer. However, I dont think they should put Caribou shops inside upscale food stores and SuperTargets would be good strategies because it would go completely against Caribous mission. It wouldnt have the same effect on the consumer unless the store had the lodge and outdoorsy style that defines Caribou Coffee.
One strength that Caribous has is the ability to create the right atmosphere that Kim and John Puckett had intended. Customers enjoy a good, relaxing atmosphere where they can drink their
| |
 |
|
 |
| |
 |
 |
| |
 |
 |
Starbucks
... regional chains that aspired to grow into rivals of Starbucks, most notably New World Coffee, Coffee People, Coffee Station, Java Centrale, and Caribou Coffee. ... (1769 7
|
| | |
|
|
 |
|
 |
|
| |
Certain environmental characteristics might help influence where Caribou Coffee should expand to during the next five years. For instance, since the companys theme with their stores is outdoorsy and the appearance of a lodge, they might want to focus their expansion in areas of the country where there are mountains and lots of outdoorsy things to do.
s. I think opening a drive-through window would be convenient for the consumer. However, I dont think they should put Caribou shops inside upscale food stores and SuperTargets would be good strategies because it would go completely against Caribous
406
2 
