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From 1946 to 1964, the world saw the biggest explosion of newborn children it has ever seen since the beginning of mankind. The baby boomers have impacted the 20th Century with entertainment, business and style and as we enter the new millennium, the aging baby boomers will continue to be of huge importance. As the largest and wealthiest generation of all time, the boomers could have a highly positive effect on the industries that cater to them in terms of the advancements in technology, research and product quality as they continue to age. Higher funding for extensive research and improvements for treatments and cures of common causes of death among the elderly like cancer and stroke, and professional nursing services for the elderly at homes and institutions can benefit not only the baby boomer generation, but also the parents of the boomers as well as future generations to come. According to a study done by SRI Consulting’s, prostate cancer in the United States will rise by 35% in the next 10 years, lung cancer and non-Hodgkin’s lymphoma will increase by 30% among women, and skin melanoma and non-Hodgkin’s lymphoma will grow by 50% among men. These trends, according to the SRIC, will affect people reaching an age of