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Several aspects of our environment have been altered to a certain degree as we have moved from the Industrial Age into what some are calling the Communication or Information Age. As the Industrial Revolution brought forth mass production, mass media have emerged as the critical means by which various industries market their goods. Similarly, as the new Communication Age has begun to evolve, technology again is shifting the ways in which goods are marketed. Within this revolution, several trends have emerged, including the emergence of home shopping, relationship marketing, and the development of new information and communication technologies. One technology that combines all of these trends is the World Wide Web. Over the past five years, the World Wide Web has been adopted by comm