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IKEA is the world’s largest home furnishing retailer. This company started in 1943 by Ingvar Kamprad as a one man mail order company in a small village in Sweden. At the age of 17 Ingvar Kamprad began his entrepreneurial career by selling fish , Christmas magazines. In 1897 his grandfather killed by himself with a shotgun when he could not pay the mortgage on his farm and three years after moving his wife and three children from the Sudenland. Kamprad’s widowed grandmother saved the farm from bankruptcy by sheer willpower and hard work . It was she who infected Ingvar with enthusiasm. Building the IKEA Ingvar Kamprad focuses on the human aspects.