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QUALITY CUSTOMER SERVICE Quality customer service has become a major factor in determining a company¡¦s success in all major industries. If a company does not provide its customers with quality service, the customer will most likely discontinue use of the company¡¦s products or services, and even worse, tell others about the bad service they received. This problem will result in a downward spiral of negative comments through word-of-mouth and the company will lose business. If a company can communicate effectively with its customers, find problems with its customer service, solve these problems, and be consistent with new policies and procedures, the company will gain customer loyalty and improve upon the bottom line. Quality Customer Service in a Competitive Economy The business world is one of great competition. Companies are always trying to find new ways to increase profit. In the past, great emphasis was put mainly on ways to increase production and make products cheaper. Though this is an easy way to increase profit, other factors were overlooked. Businesses with experience and know how realized this and have shifted the emphasis towards quality, specifically when dealing with serving to customers needs. Compa