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Efes Ege produced the first canned beer in Turkey in 1986. By 1993, the company introduced Efes Light and Efes Extra. In 1995, the product line was expanding even more with the introduction of Everest Beer, and three years later, Efes Dark and Marmara beer. The most popular beer flavors are Efes Pilsen, Efes Light, Efes Dark, Efes Extra, Marmara 34, Miller Genuine Draft, and Beck’s. In addition to these beers, the company offers a wide variety of local brands in different countries. Efes Beverage Group, the major contributor in Turkish economy, has merged four beer companies under the name of Anadolu Efes. This company has 80% market share in the beer market of Turkey, and consi