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American Express Company is a global travel, financial and network services provider. Founded in 1850, the Company serves individuals with charge and credit cards, Travelers Cheques and other stored value products. It also offers financial planning, brokerage services, mutual funds, insurance and other investment products. Through its family of Corporate Card services, American Express helps companies and institutions manage their travel, entertainment and purchasing expenses. As the world's largest travel agency, American Express offers travel and related consulting services to individuals and corporations around the globe. In 1995 against the emerging proliferation of Internet usage in business, the movement by agents from commission to fee based arrangements, shortages in travel counselors and the increasing costs of traditional infrastructure Amex embarked on becoming an interactive player. Number of companies in the travel industry started the developing Internet travel products. American Express had to move quick. They could be follower or leader. %90 leaders get big piece from market. “For over hundred years, our company has been a pioneer... We invented Travelers Cheque