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Discount Shopping In today’s market, as financial budgeting is utmost on the consumer’s mind, everyone wants a bargain. People look for consumer benefits or incentive programs. They all want customer satisfaction, selection and guarantees. Shopping has changed considerably over the last five years. We have less independent stores and more box store chains and outlets. There has been a dramatic decline in independent shop owners, resulting in a loss of personal service and/or preferential treatment usually given by these ‘Mom and Pop’ operations. Box stores do not have employees with specialized product knowledge or proper application experience. If you are looking for this information, it is necessary to read the manufacturer’s enclosed brochures or pamphlets. However, having the larger box stores has been most beneficial in competitive pricing. Now, because of the new business model of low margin and high volume, the consumer is offered pricing which may seem somewhat unbelievable and representative of substandard quality. In the past, when the market term “discount” was mentioned one would think of soiled, limited selection and poor quality. Big chains try to create an artificial monopoly. This