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MARKETING PRINCIPLES It is my first day on the job as the newly appointed Director of Marketing for the Boston Celtics. The General Manager has already given me my first task to handle. The current season ticket sales for the Boston Celtics is at a 25-year low. The team currently has sold approximately 3,000 season tickets, however, at the same time last year the Boston Celtics had already 5,000 sold. The General Manager has ordered me to implement the use of promotion, price, and product aspects of marketing to increase the season ticket sales for the upcoming season. Promotional planning is one of the key aspects in marketing which I will need to use to complete my job. My plan of action involves communicating with customers, general public, and others through advertising and publicity. To promote a product one must figure out who he is trying to target. As I communicate with the public, I must profile the sports consumer. I will need to do so by profiling them demographically, geographically, and psychographically. Once this informati