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It is obviously apparent that the bottle is being compared to the coal, but on a smaller scale the sellers make the bottle its self-look appealing. By boldly centering it on the page itself in the surrounding in darkness, they easily catch the reader’s eye. People are easily influenced by big things because we live in a society where bigger is better. The way the light shimmers off of the bottle gives it the image of being cold, clear and pure. Potential buyers can see right through the glass and look at their clear beverage. That is important because It’s The smoothly intergraded bottle makes suddle transitions from lid to bottom. Silky smooth curves and lines work together to give you the sense that you’re drinking the purest of the purest, which is the best. The colors, which the company chooses, are superb. The blues and the blacks work well together. They fluently achieve their ultimate goal of manipulating the viewer to pause a second and admire the cool clean looks of the best. Not only do the colors have an affect on the reader but also the font greatly represents the legendary vodka name. Large cursive words take up just enough space to let you know that you can see more than just your reflection in t