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Experimentation and Antidesign 1950s-1970s Pop art took over the culture of the 1960s and became intertwined with the lifestyle of its time more than any other aesthetic movement of the 20th century. In London in 1957 the screenprint workshop Kelpra Studio was founded. It began as a commercial shop printing posters for organizations such as the British Arts Council and quickly became a magnet for artists interested in exploring the screenprint's capacity for coupling photographic elements with vibrant colors. English artist Richard Hamilton was among the first to convert to this medium. Richard Hamilton is considered the father of Pop art because of his early collage, which offered a critical commentary on the world of conspicuous consumption. Pop Art first emerged in Britain as part of the general Pop movement. In 1963 the Beatles had three number one hits in Britain and their American tour the following year would establish Britain as the dominant world leader of youth culture. In the mid 60s boutiques opened in cities throughout Britain and soon became popular with the youth because of the inexpensive trendy clothing they sold. The interior of these shops was dimly lighted and pop music played loudly the whole time. From B