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Advertisers will do whatever they can to get you to buy their product, depending on what their advertising for and who the intended audience is. In this particular ad we are dealing with truck tires. The ad comes from a magazine called Off Road Adventures. The magazine keeps you up to date on all the latest news, technology, and of course adventures in the sport of off roading. The targeted audience for this magazine is male. This is because it is a male dominated sport. You don’t see to many women out there in jacked up trucks. The ad chosen is BFGoodrich truck tires. BFGoodrich uses scary colors, a rugged terrain setting, and a metaphorical message to show you that these monsters will get you through everything, even the scariest of times. In this ad we have a large truck with large tires driving over a rough terrain. The earth looks like it is opening up. There is what seems to be lava coming out of the ground where the truck is driving over. There is also a dirt bike in the background jumping through the air. It looks like the setting is in a very mountains region. At the to