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Media’s Importance to Society, In Spite of Adverse Effects It has been said that the media is a bad influence on society. This is true in some cases, but we have to also add this to the statement; society also influences the media by what it chooses to promote or watch. Media is a very important part of society today. Even with its adverse effects, we could not live without it. To start with, it is only fair to ask why society thrives off the media. Society, at least the past few generations have always had an influence from media in some form or another. Media in most circumstances is a way for the members of society to keep themselves informed on what is happening around them, which is even more vital with our world becoming globally connected. Media is also a major source of entertainment. Some forms of media are made for the sole purpose of entertaining the masses. However, the media is forced to produce entertainment that the society requests. So, if society is the one