Fast food consumption has risen significantly over the past three decades in
U.S., accounting for nearly 35.5 of total away-from-home expenditures in 1999
(USDAERS). Given remarkable changes in food consumption, and discriminating public
apprehension about health and obesity, there is an extensive necessitate to comprehend
better the factors upsetting food consumption choices and the implications of
these changes for the food industry and government policymakers. According to the US consumer foodservice( 2004) market reached a level of US326.6 billion in 2001, an increase of 20.2 from 1997.
This being supposed in order to fully talk about consumption patterns in the United States over the last decade , must also include September 11th and aftermath. Although the attacks of 11 September 2001 resulted in some US1 billion in lost sales, according to the National Restaurant Association, the US foodservice industry realized a healthy gain in 2001 when compared to the previous year, with usage throughout most of the year representing considerable improvements over 2000, and usage in December 2001 reaching new heights as consumers sought the comfort and entertainment of dining out. Fast food comprised the largest sec