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The effect of television commercials/appearance-schema-activ
General Psychology
Research Assignment
April 2, 2003
Title: The Effect of Television Commercials On Mood and Body Dissatisfaction: The Role Of Appearance-Schema Activation
Authors: Duane Hargraves and Marika Tiggerman
Source: Journal of Social and Clinical Psychology, Vol. 21, No. 3, 2002, pp. 287-308
Summary: In this article, Hargraves and Tiggerman used summaries and conclusions from their experiment to determine whether or not appearance related commercials have an effect on mood and body dissatisfaction. This experiment consisted of having 195 female and 206 male adolescents view 20 appearance-related or 20 nonappearance-related television commercials. The participants in this experiment were sophomores, juniors, and seniors from a metropolitan high school of med
Approximate Word count = 525
Approximate Pages = 2 (250 words per page double spaced)
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