Instant Access To 100,000+ Essays!

There are various ways by which New Zealand businesses can gain competitive advantage from our distinctive national context in a globalising world economy. The most effective way is by utilising New Zealand’s unique cultural character. The kiwi ‘have a go’ attitude and open workplace relations along with New Zealand’s positive environmental reputation can help small New Zealand firms gain an edge in the world market. In this globalised economy New Zealand firms are competing against larger businesses that do not have the same cultural advantages. Firstly what is a globalising world economy? Globalisation is defined as the ‘growing similarity and integration of the world’ from an economic standpoint (De Loit, p. 721). Global convergence has meant that products can now be found across the entire globe and quickly recognized in most countries. Examples include clothing and shoe brands such as Nike and Reebok. National diversity is what is unique and special about a particular country. What does a certain country have that others can not duplicate? ‘National culture is a unique source of national competitive advantage and therefore a resource to be nurtured and developed’ (Campbell Hunt: 2001, p.146). So what is u