Instant Access To 100,000+ Essays!

“First-mover advantage” is crucial to becoming a successful and sustainable Internet company. Look at Amazon, Yahoo, and eBay. Being the first in the market will guarantee success, at least that’s what millions of dot-coms thought. “First-mover advantage” does have some positive side effects, but without a sound business plan and innovation, sustaining an Internet company in a fiercely competitive market will prove to be impossible. Potential start-up companies saw what Amazon, Yahoo, and eBay accomplished and related their success to being the first in each market. It seemed rather simple. Come up with a business idea, rush to get it funded, advertise the crap out of it so people will know that you were first, and get as big as possible in the least amount of time. What they failed to recognize was that Amazon, Yahoo, and eBay each had sound business plans and great management teams that were focused on building a strong foundation with unique characteristics, which is crucial to sustainability. Being first definitely gave them an advantage over competitors, but that advantage would soon wither away if the only focus were on growing rather than building a sound company. Just because you’re a FM doesn’t mean t