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Relationship Marketing – the strategic perspective that stresses the long-term, human side of buyer-seller interactions. Marketers have realized that the key to success is building relationships between brands and customers that will last a lifetime. They (Marketers) are making an effort to interact with customers on a regular basis, and giving them reasons to maintain a bond with the company over time. ~ Or ~ Relationship Marketing – An ongoing interaction between a buyer and a seller in which the seller continuously improves its understanding of the buyer’s needs, and the buyer becomes increasingly loyal to the seller because its needs are being so well satisfied. Foot-in-the-door – technique/sales strategy is based on the observation that a customer is more likely to comply with a request if he or she has first agreed to comply with a smaller request