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Marketing Plan Market Area Our market area will be downtown Chicago one block west of the United Center. We will serve as a parking facility for people working in downtown Chicago, visiting the United Center, or for any other miscellaneous reason that someone would have that would cause them to need to park in downtown Chicago. Target Markets Our target markets consist mainly of people visiting the United Center, Working in downtown Chicago, or living in downtown Chicago. We will target the approximate 2,896,016 people in Chicago as reported by the United States Census. The United Center hosts multiple events that attract people all over the country who will need parking to attend events there. Such events include Chicago Bulls games, Chicago Black hawks games, many college sporting events, and numerous minor league hockey and basketball leagues. We would be positioned as the prime parking venue for people coming from Chicago, and from abroad to see such events. Other events which we would cater to would be the hundreds of music or theater acts performed every year including concerts by Dave Mathews Band, and the Icecapaids. The United Center has a