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Media Virus In Media Virus by Douglas Rushkroff the author makes the argument that media is not taking over the culture but that culture is taking over the media. Rushkroff touches on many of our culture’s biggest issues; he talks about sex and sexuality, drugs, UFOs, racism, the environment and politics. Rushkroff talks a lot about the government and power. He argues that in order to maintain power the government must control these issues. However the media in almost all its television shows are protesting the power of the government with subliminal messages, which could also be why the Federal Communications Commission (FCC) was created. Rushkroff refers to the shows t