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To what extent is the media funded in the UK by revenue from advertising? In the media, advertising provides a large contribution to funding . In addition other revenue is gathered by sales revenue, sponsorship and in the case of TV Companies the sales of program material. The commercial broadcasting companies, ITV, Channel 4 and Channel 5, depend hugely upon advertising revenue, but do make a turnover from For example Carlton TV’s annual results for 2002 show that of the £799 millions turnover 83% or £660 millions was from advertising In 2002 advertisers spent £3.1bn on TV advertising in Britain. ITV companies received 53.7 per cent of this although their share has now dropped to 52 per cent. This is a staggeringly large amount of money. Although ITV only hast 24.5% of the market,