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SNAIL MAIL Jennifer Bayot exemplifies many economic concepts in her article “Want Bills by Snail Mail? It Might Cost You Money.” This article can be explained using the economics concepts learned in Economics 111. In an attempt to maximize profit by having consumers do all of their bill paying online, large scale companies are beginning to charge consumers for billing information sent through conventional mail. Under the laws of demand, the income effect of the monthly raise in expense for mail delivered bills is lowering consumer’s real income. Knowing consumers wish to maximize their utility, companies predict consumers will shift their billing transactions to the web in order to keep their real income the same. Changes in technology have jump started this ne