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Everywhere one looks, they turn to see some form of advertising. People are, on a daily basis, bombarded by images of products, catchy jingles, and attention-getting slogans. Advertising has infiltrated all various forms of communication. Throughout history advertising mediums have evolved in the print media through newspapers and magazines, to broadcast media involving television, radio and most recently the internet, to outdoor advertising which includes billboard advertising, public transit advertising and sport venues. These mediums impact greatly on modern urban areas and can be simultaneously detrimental as well as beneficial to children, adolescents and adults. Advertisers must be ethical and socially responsible in producing specific advertising campaigns that are targeted at different age groups. Each group have different perceptions of advertisements that make them more vulnerable to the manipulations of the advertisers. The constant images of cigarette and alcohol consumption exposed to children and young adults, give them a false recognition of the products at hand. As well, stereotyped images of women and minority groups are too often represented in advertisements of all mediums. Conversely the use of tactic